Why is MXPlayer free is the question that everyone is searching answers for. The rise of OTTs has forced even mainstream channels join the bandwagon. Even Eros, Sony and others have subscription based model. With Netflix still being the most expensive OTT charging up to Rs 799 per month, the OTTs like Ullu are cheapest ones.
Why is MXPlayer free
But there is one channel which has reasonable amount of good content but shows it all absolutely at no fee or subscription. Yes, MXPlayer is the only legal OTT exisiting in India which is running its shows online free of cost. Means, you can just go to the site and start watching any shows, movies after creating a log-in.
But, the question comes as to how MXPlayer is able to do it. MXPlayer is able to sustain its subscription-free business models due to Advertisements. MXPlayer has heavy volume of Ads going across all its shows through which it generates revenue to pay to the producers for listing their films on its platform.
Will MXPlayer be always free
But, that doesn’t mean that MXPlayer will always remain free. According to sources, the OTT is sooner than later going to introduce a subscription-based model to enhance the revenue generation.