What’s TRP Full Form? How to check TV TRP?

What is TRP Full Form?

TRP Full Form is ‘Television Rating Point’. TRP is extremely critical to any channel’s growth. The TRP is decided by the views of the audiences in the form of the impressions.

How does the TRP affect the Channel?

For any TV channel, big or small viz. Sony, Colors, Zee, Discovery etc. TRP is the meter of any serial or program which decides the earning of a channel. Higher the views by the audience, higher the TRP, higher the advertisements, and higher the revenue earned by the Channel. Exactly opposite happens if the audience view for any program or serial is low. Less viewership will impact any channel’s prospective for seeking new advertisements to keep running its shop.

Who counts the TRP and Where to check it?

The TRP of any program or show can be checked at the Broadcast Audience Research Council India (BARC) site. BARC is the industry body to supervise and keep records of the TRP. The BARC site variably collects the viewership data of all channels running and operational in India and enlists them all on its website on a weekly basis which is called BARC Calendar. You can check which TV serials performed better than the others or which TV channels ranked amongst top 10 for any week. Or even which advertisements were run the most and on which channel.

How BARC counts the TRP?

Again, BARC is the agency which counts and supervises the TRP. India has more than 200 million TV households. BARC has installed over 40000 samples across India which it uses to count the TRP through Television Audience Measurement System also called TAM system in short form. TAM uses a fixed set of frequencies across all variables to collect the viewership data in the form of impressions. The variables here include Geography of a person watching a show, Gender – male or female, Age group, device etc.

It works mostly as per the impressions per video in Youtube viewership details. It is the most reliable and trustworthy platform to measure the same and acts as parameter for advertisers to know on which channel to put their advertisements on.

BARC WEEKLY DATA 
From 6th June 2020 to 12th June 2020

Across Genres  Assamese  Assamese News  Bangla  Bangla News  Bhojpuri  Eng News  English Business News  English Entertainment  English Movies  Gujarati  Hindi Business News  Hindi GEC  Hindi GEC Rural  Hindi GEC Urban  Hindi Movies  Hindi Movies Rural  Hindi Movies Urban  Hindi News  Hindi News Rural  Hindi News Urban  Infotainment  Kannada  Kannada News  Kids  Lifestyle  Malayalam  Malayalam News  Marathi  Marathi News  Music  Oriya  Oriya News  Punjabi  Sports  Tamil  Tamil News  Telugu  Telugu News  TV + OOH  Youth.

Top 10 Advertiser  Top 10 Brands  Top 10 Channels 
RankChannel NameWeekly Impressions (000s) sum
  Week 23
1Dangal1062096
2Sun TV905689
3STAR Plus789600
4SONY SAB723370
5NICK588505
6Big Magic578495
7Sony MAX574705
8STAR Utsav545680
9STAR Gold517624
10Zee Cinema496753
TOP 10 Channels *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Channels
Latest TRP Details

You must have seen the discussion on TRP coming out whenever there is BiggBoss or Kapil Sharma Show or any top show comes. Recently, Ramayan & Mahabharat watched by the Indian audience in the lockdown broke all previous records of TRP held by any show. The TRP of the religious show Ramayan has been registered as the highest ever recorded in indian Television history.

TRP Full Form
TV star Arun Govil and Deepika Chikhalia in TV serial RAMAYAN. Express archive photo

And, due to the same, Colors channel bought the complete rights of the show to run it on its own channel.

Hope this information helped you guys. If you need to know more, leave a comment in the comment box and we’ll try to answer it.

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