What is TRP Full Form?
TRP Full Form is ‘Television Rating Point’. TRP is extremely critical to any channel’s growth. The TRP is decided by the views of the audiences in the form of the impressions.
How does the TRP affect the Channel?
For any TV channel, big or small viz. Sony, Colors, Zee, Discovery etc. TRP is the meter of any serial or program which decides the earning of a channel. Higher the views by the audience, higher the TRP, higher the advertisements, and higher the revenue earned by the Channel. Exactly opposite happens if the audience view for any program or serial is low. Less viewership will impact any channel’s prospective for seeking new advertisements to keep running its shop.
Who counts the TRP and Where to check it?
The TRP of any program or show can be checked at the Broadcast Audience Research Council India (BARC) site. BARC is the industry body to supervise and keep records of the TRP. The BARC site variably collects the viewership data of all channels running and operational in India and enlists them all on its website on a weekly basis which is called BARC Calendar. You can check which TV serials performed better than the others or which TV channels ranked amongst top 10 for any week. Or even which advertisements were run the most and on which channel.
How BARC counts the TRP?
Again, BARC is the agency which counts and supervises the TRP. India has more than 200 million TV households. BARC has installed over 40000 samples across India which it uses to count the TRP through Television Audience Measurement System also called TAM system in short form. TAM uses a fixed set of frequencies across all variables to collect the viewership data in the form of impressions. The variables here include Geography of a person watching a show, Gender – male or female, Age group, device etc.
It works mostly as per the impressions per video in Youtube viewership details. It is the most reliable and trustworthy platform to measure the same and acts as parameter for advertisers to know on which channel to put their advertisements on.
BARC WEEKLY DATA
From 6th June 2020 to 12th June 2020
Across Genres Assamese Assamese News Bangla Bangla News Bhojpuri Eng News English Business News English Entertainment English Movies Gujarati Hindi Business News Hindi GEC Hindi GEC Rural Hindi GEC Urban Hindi Movies Hindi Movies Rural Hindi Movies Urban Hindi News Hindi News Rural Hindi News Urban Infotainment Kannada Kannada News Kids Lifestyle Malayalam Malayalam News Marathi Marathi News Music Oriya Oriya News Punjabi Sports Tamil Tamil News Telugu Telugu News TV + OOH Youth.
Top 10 Advertiser Top 10 Brands Top 10 Channels
|Rank||Channel Name||Weekly Impressions (000s) sum|
|TOP 10 Channels *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Channels|
You must have seen the discussion on TRP coming out whenever there is BiggBoss or Kapil Sharma Show or any top show comes. Recently, Ramayan & Mahabharat watched by the Indian audience in the lockdown broke all previous records of TRP held by any show. The TRP of the religious show Ramayan has been registered as the highest ever recorded in indian Television history.
And, due to the same, Colors channel bought the complete rights of the show to run it on its own channel.
Hope this information helped you guys. If you need to know more, leave a comment in the comment box and we’ll try to answer it.